Selling Smart: Customer-Focused Selling™ (CFS)»
Customer-Focused Selling™ (CFS) is a consultative sales process that puts the needs of the customer first. This process is a solution-based approach, in which the sales representative actively works with the buyer to solve problems in an atmosphere of earned trust and two-way communication. The benefits are well-documented and the outcomes are clear:
- Increased sales volume
- Improved close ratio
- More efficient and productive use of selling time
- More effective sales management process
- Larger cross- selling volume
- Increased repeat and referral business
- Better differentiation from the competition
Selling Skills Assessment Tool™ (SSAT) analysis gives you a solid understanding of where your team stands—and where they need to go. With Customer-Focused Selling (CFS), they'll get the specific knowledge they need to consistently achieve better sales results.
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Customer-Focused Selling™ Training
Customer Focused Selling™ (CFS) delivers the training your team needs to perform at the highest level. Based on the information we learn in the SSAT, together with an understanding of your specific goals, we are able to target a customized training program to produce the immediate improvement you're looking for.
This is not your typical "sales seminar." The CFS training is uniquely designed to provide insight and knowledge that can be used toward success every day. The training is conducted in a highly interactive, adult learning format. For every skill taught, there's an immediate application to a real-world business situation the participants are facing. Customer-Focused Selling (CFS) provides all the core competencies needed for effective consultative selling—with special emphasis on the particular areas shown by the Selling Skills Assessment Tool (SSAT) to need improvement. Participants can see the power of the tools for themselves, and they come away from the program enthusiastic and ready to apply the new learning to their own customers and prospects.
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